Predictive Tourism Models

predict

The emergence of the digital phenomenon has already altered the foundations of tourism around the world and a new uproar is around the corner: Big Data, the analytics of massive data. The processing of large quantities of data allows the establishment of predictive models originated by tracking the travel activity through human sensors already implemented/implanted, such as smartphones, almost biometric extensions of people. In the year 2020 we foresee the interconnection of 212.000 million sensors! , correlating without any cables, telemetrically. This fantastic universe of intertwined data will then provide information that to date is unavailable as to how many, when, how, where, towards where and whom are the travellers on the move.

The tourism industry must be prepared to affront this big challenge of the circulation and analysis of data. Pioneers of the technological development, airline companies have initiated this task several years ago when they created a management system, yield management, capable of optimizing air transport based on demand, seasonality, connection hubs, and anticipating booking. Big hotel chains have copied this model, as have other tourism corporations such as main reservation companies, online agencies and travel meta search engines, that have been introducing variables in their electronic business modules capable of determining what date is more convenient for the user to take a specific flight or book a particular room. Continue reading

Google Opens a New Door to Tourism

Google is a technological and cultural freshness in the antipodes of the tourism “experts” and their undecipherable jargon

Google began selling its digital glasses in the United States, although access has been limited for now to the category (mass) of the “explorers” or early adopters as they are known in marketing speak. They’re probably not as comfortable as those of us who have already tried them had expected, nor as functional nor as ultra-sensitive. But they most certainly open the door to better futures, and especially, to a new digital era coined with the IoT brand, Internet of Things.

I’m convinced that Google, whose New York offices I was able to visit recently like someone who snoops at the Pentagon, has also been called on to be a front-and-center player in the tourism industry of the future. The glasses will enable up-and-coming generations to record their purchases on Fifth Avenue and the panoramic view shots de rigueur from the observation deck of the Empire State Building. First it will be through that monstrous contraption holding a prism that is hardly adaptable to graduated optics and its delicate frames. Later with graphene nanotubes inserted in microscopically thin contact lenses. Finally with organic brain impulse readers like the ones emitted by our eyes’ optic nerve. Their detractors will not have time to react: the glasses disturbing their intimacy will be invisible. Continue reading