Every day, hotels compete over clients with an ever-growing menu of experiences. The pillow menu, introduced not long ago, has turned into a textile supermarket like the one the International Conrad Hotels chain is proud to offer.
In the arena of strong competition that has been created in worldwide hospitality industry, with incessant openings of new lodgings in advanced and emerging countries, the big chains are doing anything and everything to capture travellers and increase their fidelity to each chain’s brand. One of the classics, Conrad, now offers a very extensive menu of 75 pillows with which to induce more intense and seducing dreams. The menu takes into consideration local intricacies, as well as the diversity of pillow makers focused on being original and unique.