A Six Million Dollar Cocktail

Jigger Cocktail Bar opened in Bilbao, Spain

Mixology is a great opportunity to transform your hotel bar service in new liturgies. With this tweet, I celebrated the arrival of an exceptional bartender, Diego Cabrera, to the digital “joint” of the Ruina Habitada (my Inhabited Ruin in Spain). I’ve never been in his bar, in order not to commit the sacrilege of ordering my favorite drink after wine and beer. A gin and tonic, please! But I’ve joined up with him at some Madrid balls, especially the one he encouraged me to hold more than three years ago along with other well-known bartenders to debate on the bar’s space in hotels. Rethinking the bar was the name of the gathering sponsored by the French Champagne brand Mumm. Besides Cabrera, the event was attended by Carlos Moreno, Javier Rufo, Óscar Durán, Francesco Cavagionni, DJ Johan Walt and interior designer Lorenzo Castillo. The conclusion of that group reflection could be nothing other than what was expressed Continue reading

Is Airbnb the next Booking?

Sharing hands for a sharing economy

At first, I thought that Airbnb was going to occupy a lodging niche that nobody wanted to, or could, digitally manage, given the dispersion of supply and the variety of behaviors attributed to homeowners interested in putting their homes up for rent by periods. But after a deep reflection on the strategic focus of the company, different view exchanges among tourism agents in New York (home of its founder, Brian Chesky), and the concerned monitoring of American hotel strategist Chip Conley, with whom I have exchanged some epistolary views on the subject, I confess that my current impression is radically different from the original. Airbnb wants to enter not only in the hotel market but in the entire value chain of the tourism business. And it wants to enter to transform the world of travel through the generation that will manage it in the coming decades: the so-called millennials. Continue reading