Guess, guess … What would be the biggest dream of an hotelier? No doubt, it would be that homeownership was prohibited. If it were up to the tourist industry, citizens would be obliged by law to rent a hotel room … of course.
No, the idea is not surreal. This is what follows from the hotel lobby actions against the explosion of the phenomenon of residential exchanges. The Airbnb concept today moves more than 9 million passengers worldwide. The lodging on offer surpasses the figure of 500,000 units, from single rooms to multi-housing properties in 33,000 cities in over 190 countries. If we compare these figures with those of hotel empires such as Marriott International, which manages 3,800 hotels and 666,000 rooms, the conclusion drawn by the dean of the division of the Preston Robert Tisch Center, Bjorn Hanson, is that Airbnb is “the biggest brand of accommodation in the world.” And it has achieved that in just seven years.
Airbnb was founded by three Americans – Nathan Blecharczyk, Joe Gebbia and Brian Chesky – in 2007. After the legend of startups born in a garage, the idea was the development of an ecosystem based on accommodating friends. They called it Air, because they thought they would lodge them using inflatable mattresses, and BnB, for bed and breakfast. Continue reading