Architecture of Light


Besides the purely functional criteria, the illumination of each room shifts depending on the aesthetic and sensory effect we want. Also, it depends on the time of day, which determines how some multi-purpose spaces should be transformed. Experimenting with light allows us to design some interesting projects playing with color, intensity, and even with the flashing beams. The transformative power of light draws attention to concrete objects or spaces. It creates atmosphere and engenders different feelings to guests. From bright to dim to all those discrete visual effects created by optical fiber, any hotel is the perfect scenario for this kind of delightful fireworks. Continue reading

Embracing Beauty


I had the pleasure of speaking with Enrique Loewe about beauty and ugliness in the solemn courtyard of the new Thyssen Museum, Málaga. “Embrace beauty”, he exclaimed from the podium of someone who symbolizes luxury better than anyone else in Spain. “Whatever you may study, whatever you may do, be sensible to the ideal of beauty that will transform your professions into a happy and creative exercise. Be demanding with your surroundings, proclaim your taste for things well done, hold on to what’s beautiful,” concluded he who in his own words “has given everything for the desire of beauty in design”.

The esthetics canon has been in constant evolution through History. While the women of the Renaissance portrayed wide hips and prominent curves, women in the 18th century quite contrarily sought to accentuate fragility which was considered romantic by taking only vinegar and lemon. Or what about the incomprehensible esthetics, to us, that are the giraffe women of the Karen tribe in Thailand. Or the teeth blackened with the ohaguru technique in Japan. While Japanese culture demands pale and milky faces, the European middle class has imposed a tanned sheen achieved after many hours of sun exposure in the Mediterranean beaches. Since classic times the concept of beauty had been associated with the discovery of the divine proportion, the number phi, enunciated by Pythagoras and other Hellenic mathematicians. Symmetry isn’t found in parity, but in the spiral evolution of the shapes based on 1618. For each unit, you add to the line a little over a unit and a half. This Fibonacci succession is recognized as much in the works of nature as in the work of artistic geniuses: Praxiteles, Da Vinci, Palladio, Le Corbusier. Continue reading

Tools for Hotel Renovation

Keys for hotel renovation

Five years of low prices and almost no activity in the hotel industry in the countries most affected by the global financial crisis have depleted maintenance budgets, undermining the resistance of hoteliers and bed-and-breakfast business owners, as well as destroying the mood to continue investing, working and innovating. The alerts have been activated on all fronts.

We recognize that a high percentage of the hotel business of today is outdated in its facilities and paralyzed in a segment of customers that is focused on their pension rather than on a vacation. New travelers will arrive with different customs, wanting different services and looking for different facilities. Thus, the viability of the tourism business lies on understanding the changes that are taking place.

A redefinition of the industry is critical, as well as a professional service update, and a gradual renewal of existing infrastructures. These suggestions are clearly similar to what happened years ago, centuries ago, with the preservation and enhancement of the architectural heritage. When they wanted to undertake the rehabilitation of quite a few churches, convents, palaces and historical facades, the required budgets were endless due to the destruction caused by the abandonment. Only the technology and the political awareness of the problem was such that in just half a century, Spain got to the top of the list on the world heritage of humanity published by UNESCO. Continue reading