Is Airbnb the next Booking?

Sharing hands for a sharing economy

At first, I thought that Airbnb was going to occupy a lodging niche that nobody wanted to, or could, digitally manage, given the dispersion of supply and the variety of behaviors attributed to homeowners interested in putting their homes up for rent by periods. But after a deep reflection on the strategic focus of the company, different view exchanges among tourism agents in New York (home of its founder, Brian Chesky), and the concerned monitoring of American hotel strategist Chip Conley, with whom I have exchanged some epistolary views on the subject, I confess that my current impression is radically different from the original. Airbnb wants to enter not only in the hotel market but in the entire value chain of the tourism business. And it wants to enter to transform the world of travel through the generation that will manage it in the coming decades: the so-called millennials. Continue reading