In 2010, when Facebook had barely reached 400 million followers —compared with 1.2 billion it has today—, I wrote a prediction about the increasing power of this social network and the importance that I anticipated for the future of the hospitality industry. Now we already know how it is. Actually, without Facebook utilities, a tourist accommodation has no chance to exist in the next decade, simply because the tourist market is all digital and connected. Soon, travelers will choose and book their rooms on Facebook. And hotels will know on Facebook who their customers are, how they think and what they really want. Welcome to Planet Earth, welcome to Planet Facebook.
The future of search is social, I hazarded in a short essay about the use of social networks on the Internet and its so-called ‘Facebook effect’. Could Mark Zuckerberg’s ecosystem dare to unseat Google’s digital culture dominance? Assaulting the algorithms used by the company of goggles, Facebook has come to optimize its search engine which allows displaying in real-time all that we are writing on our timeline. Continue reading