The Future of Advertising on Facebook

pecesIt is a fact that young Mark Zuckerberg is now an authority. To put it another way, and if his name is not sound familiar to some, he is the president of the most populous country on Earth: Facebook. Just for having designed it, his predictions about the world we expect to live in the next few years deserve to be respected. According to this young entrepreneur, some personalized experiences are much more attractive than TV Continue reading

Architecture of Light

piloña

Besides the purely functional criteria, the illumination of each room shifts depending on the aesthetic and sensory effect we want. Also, it depends on the time of day, which determines how some multi-purpose spaces should be transformed. Experimenting with light allows us to design some interesting projects playing with color, intensity, and even with the flashing beams. The transformative power of light draws attention to concrete objects or spaces. It creates atmosphere and engenders different feelings to guests. From bright to dim to all those discrete visual effects created by optical fiber, any hotel is the perfect scenario for this kind of delightful fireworks. Continue reading

Time’s Arrow Paradox

Spiralling Clock

The Moving Finger writes; and, having writ,
Moves on: nor all thy Piety nor Wit
Shall lure it back to cancel half a Line,
Nor all thy Tears wash out a Word of it.
(Omar Khayyám)

In 1928, the British astronomer Arthur Eddington published his book The Nature of the Physical World explaining the concept of the arrow of time. This paradox involves the “one-way direction” or “asymmetry” of an arrow converted into an expression of time. Continue reading

Dream… and piss a lot

warhol piss

Everywhere people talk about innovation. Not necessarily as an unconditional embrace of technology, not as an outstanding pulse of scientific research, but by incorporating some improving elements or efficient initiatives in the production process. We all must be innovative to be better, to be different. Yes, innovation is the buzzword of these times.

Do we really know what it is that is forcing us to innovate? I’m afraid not much. Behind this hackneyed word remain hidden the old dogmas, the same bigoted attitudes, the inalienable conservative principles, and this stagnation always leads nowhere. Step by step, the concept of nowhere, a “non-place”, is becoming familiar to us. But indeed we Continue reading

Five Legendary Hotels in Spain

Ritz sculpture

The Westin Palace (Madrid)
The former palace of the Dukes of Medinaceli was inaugurated by Alfonso XIII in 1912 and refurbished in a French style. It was frequented by Picasso, Buster Keaton, Sarah Bernhard, Mata Hari, Dali, and Ava Gardner among other celebrities. Hemingway drank dry martinis at its bar, while the bullfighter Manolete walked out the hotel door towards the arena of Las Ventas. In the Palace halls, the Socialist Party held its first victory in the general elections of 1982. Here was celebrated the Madrid Peace Conference (1991) and the dance-opening of the Thyssen-Bornemisza Museum.

Ritz (Madrid)
It was the first hotel in Madrid designed by Cesar Ritz, in the early twentieth century. King Alfonso XIII ordered it built, because he wanted to offer a luxury hotel in the Continue reading

Room of the Valkyries

valquirias

Since The Lord of the Rings trylogy, of which its first part was directed by Peter Jackson, tourism in New Zealand has not stopped growing exponentially. The national tourism authority would never have dreamed such an avalanche of foreigners would come with the premiere of the adventures of Frodo, Gandalf, Bilbo, Gollum and Aragorn, despite spending millions of NZ dollars on promotion. Just one film, only one impression, was good enough to entice us with those dreamscapes we enjoy now and forever.

The same feeling came to us some decades ago with the vision of 2001: A Space Odyssey. When the master Stanley Kubrick took us into science fiction ecstasy, we ran to Copenhagen for a few days to seeing with our own eyes the white, pristine, hotel lobby SAS, designed by the great architect Arne Jacobsen for the final chapter of the Continue reading