Your 10 euro bills tomorrow will only be a piece of paper. From midnight today, the money you treasure in your pocket will not be worth anything. Citizens who wish to exchange their notes for others of lesser value will have to wait until next week when the banks open again. For the time being, they will remain closed by a presidential order. Until then, no one shall exceed the limit imposed on exchanges, and an ID will be required at the counter.
This notice is a half-fiction. It does not concern any country of the European Union, so no European should worry. But it has just happened in India, where President Narendra Modi surprised his citizens with an announcement similar to this one that went into effect without prior notice. «Black money and corruption are the biggest obstacles to eradicating poverty», the president said in his defense of a measure as radical as eliminating much of the money circulating overnight in the country. Continue reading
Omotesando, the chicest street in Tokyo, is changing Louis Vuitton handbags and Chanel coats for Zara dresses and Gap jeans. There, as well as in many other places, bellies increasingly feel the pressure from belts and, so it seems, of luxury; what we understand as excessive luxury, nowadays seems by all means over the top. This consideration is seeping ever deeper into our consciences and some people assert that its effects will not be temporary, but that austerity, or a non-wasteful lifestyle, has no turning back. This is even considering that the acquisition of objects of brands such as Hermès, Louis Vuitton or Armani was a symbolic ritual of the Japanese middle class, an act of initiation of which without it there would be no sense of belonging to the group.
Alas, not. Luxury of this type is no longer sustainable, despite the environmental care these large firms devote to their finest products. During the years of the Great Depression working towards a sustainable consumption of goods and use of services may not have been priority. The whole world settled for cheaper industrial manufacturing and less indulgent with environmental damage, preferably made in China. However, what nowadays is on the post crisis, globalized and digitalized horizon, is a new vital culture imbued with variables so innovative and exciting, such as social responsibility, knowledge of purchase, global information, public involvement of consumed objects, and exaltation of the senses… Luxury, yes, but an educated luxury. Continue reading
Here are the latest technologies for a guest who is no longer surprised by LCD screen or WIFI connection because he is accustomed to using them daily at home. Hubs for iPod, control panels, interactive TV, light sensors, home cinema, smart tiles, and nanotextiles will be part of the equipment and decor of the rooms of the hi-tech hotels that are to come.
Home automation is a reality. It is in our homes and has come to stay. Eighty-five percent of newly built housing incorporates facilities related to this technology, according to the Spanish Association of Domotics (CEDOM). If the real estate sector is already convinced, we can expect that hotels will achieve this same percentage soon. Continue reading
The emergence of the digital phenomenon has already altered the foundations of tourism around the world and a new uproar is around the corner: Big Data, the analytics of massive data. The processing of large quantities of data allows the establishment of predictive models originated by tracking the travel activity through human sensors already implemented/implanted, such as smartphones, almost biometric extensions of people. In the year 2020 we foresee the interconnection of … 212.000 million sensors! , correlating without any cables, telemetrically. This fantastic universe of intertwined data will then provide information that to date is unavailable as to how many, when, how, where, towards where and whom are the travellers on the move.
The tourism industry must be prepared to affront this big challenge of the circulation and analysis of data. Pioneers of the technological development, airline companies have initiated this task several years ago when they created a management system, yield management, capable of optimizing air transport based on demand, seasonality, connection hubs, and anticipating booking. Big hotel chains have copied this model, as have other tourism corporations such as main reservation companies, online agencies and travel meta search engines, that have been introducing variables in their electronic business modules capable of determining what date is more convenient for the user to take a specific flight or book a particular room. Continue reading
Knowledge of the evolution of the habits of travellers is just as relevant as the knowledge of their tastes and desires. If the tourist industry needs to know more about the “what” during travels, it’s no less important to figure out the “how”, when it comes to choosing an experience over others. It is this element that, precisely, conditions the product according to the satisfaction that it produces on its consumers.
In this regard, the American Customer Satisfaction Index (ACSI) provides very interesting data about the evolution of habits in the hotel consumption, not always reflected in the hospitality industry in general, in Spain, or Latin America, or even the majority of the countries around the world. A quick analysis of this data shows that today, priority is not given to comfort, services, complementary activities and other aspects, but to technology. We live in a technological world, and therefore, citizens adopt a technological habit which cannot be interrupted or diminished, even during their vacation. The improvement which is most appreciated by travellers (at least in America), is the ease of the process of making reservations and personal check-in introduced by technology thanks to online engines. The potential offered by Big Data technology will, without a doubt, determine the evolution of hotel reservations in the coming years.
If the ease of checking in is what provides the most satisfaction to hotel customers nowadays, even above the ease of confirming reservations (thanks to mobile technology), it’s well worth thinking about the future of the reception desk and of the formalities and procedures that take place at the front desk. This feature of hotels, if it were to continue existing, will be completely different in 10 years. In its morphology, in its functionality, in its atmosphere, and its consumption of human capital. Continue reading
Google has acquired Nest, a company that specializes in smart thermostats, for $3,200 million dollars paid in cash. This movement confirms one of the clearest tendencies observed in the digital panorama: the so-called Internet of Things, a world that’s hyper-connected through mobile sensors, which will take flight in the tourism industry this year, even though its definitive results will take a while to be of common use by the consumers. Continue reading