Every day, hotels compete over clients with an ever-growing menu of experiences. The pillow menu, introduced not long ago, has turned into a textile supermarket like the one the International Conrad Hotels chain is proud to offer.
In the arena of strong competition that has been created in worldwide hospitality industry, with incessant openings of new lodgings in advanced and emerging countries, the big chains are doing anything and everything to capture travellers and increase their fidelity to each chain’s brand. One of the classics, Conrad, now offers a very extensive menu of 75 pillows with which to induce more intense and seducing dreams. The menu takes into consideration local intricacies, as well as the diversity of pillow makers focused on being original and unique.
Some integrate materials unequivocal to a hotel destination, like the porcelain pillows offered by Conrad in Singapore, which has Asian flairs. Or the water pillows in the Miami Conrad, very close to the beach. There are some fun ones, like the “Pillo-pedic” in the Indianapolis Conrad, which are as curvy as the racing track itself. There are romantinc ones, like the “Romance” pillow in the Chicago Conrad, scented with Ylang-Ylang perfume, vetivert and sandalo. There are techno-savvy ones, like the “Tempur” pillow in the Tokyo Conrad, which keeps data from everything that touches it. Ecological ones, like the “Organic”, offered by Conrad in Brussels, made from buckwheat, which helps to get rid of migraines and muscular spasms. Weightless, like the “Nefertiti” at the Conrad in El Cairo, made from duck plumage. There are also some which could be called… unorthodox, like the “Shogun” offered by Conrad in Bangkok, with igusu Japanese herbs which stimulate blood flow.
At this Conrad locations, the client is instructed in the best usage for each respective pillow, backed by the study conducted by the Edinburgh Sleep Centre, which is similar to the one being conducted in Spain by Dr. Eduard Estivil, located in Barcelona.
Fernando Gallardo |